Recently, Cai Xukun was exposed to have had a relationship with a girl and made her have an abortion, and various rumors began to spread on the internet.
Many people may know Cai Xukun because of the meme "Chicken You're So Beautiful," just like myself. When someone showed me the basketball video, I didn't find anything funny or interesting about it. Maybe his moves were a bit stiff, but he quickly took over the Bilibili's "Guichu" section, and a large number of parody videos started to appear. As a result, Cai Xukun even sent a lawyer's letter to Bilibili. Surprisingly, his studio's lawyer's letter was mistakenly sent to the wrong person, which made some netizens laugh even more, to the point that the "Guichu" section of Bilibili was almost dominated by Cai Xukun's parodies.
The reason why the Cai Xukun meme has lasted so long is probably because of the many excellent derivative creations. Even from the beginning with "Chicken You're So Beautiful," it later expanded to include "What Are You Doing" and various other memes. It is undeniable that in the past two years, netizens mostly engaged in simple parodies and insults towards Cai Xukun, but later on, the trend shifted towards "reverse trolling" and "advanced trolling." This group of people later became known as the "little trolls," and they even had their own symbolic avatars. Based on this image, there were also many impressive derivative creations.
More and more excellent derivative creations began to emerge. The Cai Xukun meme gradually transformed from an individual into a symbol of internet culture. The techniques of reverse trolling and advanced trolling that originated from Cai Xukun started to permeate different types of videos. For example, netizens listed the "Four IKUNs of Jiangnan": Youyou Qiuchen, Zhuozhuo Naopo, YAW Zilv, and Tom's Chaotic Space. These four individuals are video creators in different fields, but they all incorporated the Cai Xukun meme into their own videos. I have watched several high-view videos by Youyou Qiuchen, and they portrayed "reverse trolling" to the fullest, which many people enjoyed.
Of course, there are also many excellent "Guichu" videos that I think are very good, such as the official MV of "Chicken You're So Beautiful." To quote a comment from the comment section, it is a perfect combination of traditional Chinese elements and modern pop culture, using the rooster from the Chinese zodiac as the prototype and employing techniques such as shadow puppets and ink painting. It is done very well, and even as someone who doesn't particularly like this meme, I think this video is of high quality. This is just one example of high-level derivative creations, and there are many other fantastic videos that are praiseworthy. This is how, under the Cai Xukun meme, you can always see the creativity of netizens on full display.
However, based on the current situation, Cai Xukun's situation may continue to escalate, and he may face being banned, similar to previous disgraced celebrities like Jay Chou, Li Yundi, and Li Yifeng. Currently, all of his works have been taken down by CCTV, which is not the biggest concern for netizens. The main concern is whether the related derivative videos will be required to be taken down or deleted in the future, and whether the use of the "Chicken You're So Beautiful" meme will be prohibited on the internet. Previously, CCTV criticized the meme as being "a bad meme." If Cai Xukun's situation worsens, it is highly likely that this meme will be banned. This would undoubtedly be a huge blow to Bilibili's derivative creators, and at the same time, we may lose those excellent "Guichu" videos, which is something nobody wants to see.
After all these years, Cai Xukun has gone from initially resisting to gradually compromising and now being indifferent.
Past events related to Cai Xukun:
- Jay Chou and Cai Xukun's Weibo Super Topic Dispute
- Cai Xukun's Self-Mockery: Thought Basketball Was a Specialty, Later Realized It Was Just a Hobby
- Fake Traffic: Behind the Scenes of "Cai Xukun's Weibo Retweets Over 100 Million" Case
- Cai Xukun's Studio Listed in Abnormal Business Operations